All About PUreVia™
PureVia™ is a new all natural, zero calorie sweetener derived from stevia rebaudiana, or stevia, a plant native to Paraguay, South America.
PureVia™ was created by the Whole Earth Sweetener Company to meet an increasing need for all natural, zero calorie sweeteners and sweetened foods.
The primary sweetener in PureVia™ is rebaudioside A, or Reb A which is the sweetest part of the stevia leaf. The Whole Earth Company uses a process much like that of making tea to extract the Reb A from the leaf. It is steeped in fresh water, then filtered and purified before it is crystallized into a very high purity Reb A. This process brings out the sweetness and eliminates the bitter components commonly associated with stevia. The purified Reb A extract is then blended with all natural flavors and other natural ingredients to give PureVia™ a rounded sweet taste and then we follow our own recipe to offer you the authentic granular texture of sugar.